Genesis Unleashes Magma, Genesis Magma Performance Cars, Genesis car, Magma performance program
Let’s buckle up and delve into the exciting world of Genesis’ recently unveiled Magma performance program. Announced in March, this ambitious initiative promises a fiery future for Genesis, injecting a dose of performance into every single vehicle they craft. But hold on, gearheads – Genesis assures us that the “Magma treatment” won’t be a one-size-fits-all affair.
Imagine a spectrum, where one end embodies pure, exhilarating performance, and the other defines luxurious comfort. Genesis’ Chief Creative Officer, Luc Donckerwolke, refers to Magma as an “iron fist in a velvet glove,” perfectly encapsulating this philosophy. The ideal balance between these two extremes will vary depending on the car. A G90 Magma, for example, won’t morph into a track monster – it’ll prioritize luxury, albeit with a touch more pep in its step compared to its standard counterpart.
“The characteristics of a G90 Magma will certainly be different from the characteristics of a GV60 Magma,” says Donckerwolke. Genesis stays true to its “athletic elegance” design ethos, meticulously calibrating the performance-luxury ratio for each car. Smaller Genesis vehicles will likely lean towards a more driver-focused experience, while their larger siblings will prioritize plush comfort.
Think of it this way – a G70 is inherently a driver’s car, while a G90 is designed to cosset you in opulence. The Magma treatment will amplify these inherent qualities. Donckerwolke emphasizes that each Magma car will be the ultimate evolution of its core purpose, not a mere performance afterthought. This sets Genesis apart from brands like Porsche and BMW, which have separate badges for performance (GT/M) and performance-luxury (Turbo/Alpina) vehicles.
Genesis takes a more holistic approach, integrating the fiery spirit of Magma across their entire lineup. This strategy also raises questions about the Genesis sports car concepts that have been swirling around. The theoretical “X” concept has been envisioned as a convertible, a grand tourer, and even a track car. While Genesis hasn’t confirmed production for any of these X variants just yet, Donckerwolke’s response to a sports car query was a resounding, “Of course we will!”
So, gear up for a future where every Genesis car, from the nimble G70 to the stately G90, will possess a touch of Magma magic. Whether you crave exhilarating driving dynamics or luxurious comfort with a hint of sportiness, Genesis promises a Magma variant tailored to ignite your driving passion.
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