Xiaomi, China’s fifth-largest smartphone maker, is diving into the car world with its first electric vehicle, the Xiaomi Speed Ultra 7 (SU7). The company aims to start delivering the SU7 this month. They will announce the price on March 28.
Xiaomi wants to spend $10 billion on its car business over 10 years. They hope to become one of the top five car makers worldwide.
The Xiaomi SU7 will be made by a part of state-owned BAIC Group in Beijing. They plan to make 200,000 vehicles a year. Xiaomi is joining a crowded EV market in China, where BYD and Tesla are already big players.
Key Takeaways
- Xiaomi, a leading Chinese tech company, is making its foray into the electric vehicle (EV) market with the launch of its Xiaomi Speed Ultra 7 (SU7) model.
- The company plans to invest $10 billion in its vehicles business over the next 10 years and aims to become one of the top five car makers globally.
- The Xiaomi SU7 will be manufactured by a unit of BAIC Group, a state-owned Chinese automaker, with an annual production capacity of 200,000 vehicles.
- Xiaomi’s entry into the EV market comes amid intense competition and price wars between established players like BYD and Tesla in China, the world’s largest car market.
- The launch of the Xiaomi SU7 is seen as a significant move by the tech giant to diversify its product portfolio and capitalize on the growing demand for electric vehicles in China.
Xiaomi’s Bold Entry into the Automotive Market
Xiaomi, a tech giant, has boldly entered the automotive world. They aim to shake up the electric vehicle (EV) market. With a $10 billion investment over ten years, they show their serious commitment.
They’ve teamed up with the BAIC Group, a top Chinese car maker. This partnership gives them a Beijing factory that can make 200,000 cars a year.
Investment Commitment and Production Goals
Xiaomi is determined to be a big name in EVs. They want to be among the top five car makers in 15 to 20 years. Their goal is to make 100,000 cars by November 2024, aiming for 120,000 by year’s end.
Manufacturing Partnership with BAIC Group
Teaming up with BAIC Group is a smart move for Xiaomi. This partnership lets them use a Beijing factory that can make 200,000 cars a year. It helps Xiaomi scale up production and get their xiaomi ev cars to customers quickly.
Strategic Market Positioning
Xiaomi knows how important it is to connect with customers. They’ve opened 59 stores in 29 Chinese cities to help people order their xiaomi auto models. They use their tech skills and customer base to stand out in the affordable electric cars market.
Xiaomi’s move into cars has really made waves in the industry. They use their tech know-how and huge customer base to take on big names. With big investments, smart partnerships, and a focus on affordable, high-performance EVs, Xiaomi is set to change the EV game.
The Revolutionary Speed Ultra 7 (SU7) Model
Xiaomi has entered the electric vehicle market with a bang. The Xiaomi SU7 is changing the game with its tri-motor setup. It packs 300 horsepower, hitting 0 to 60 mph in under 4 seconds.
The SU7 can go about 400 miles (640 kilometers) on one charge. Its advanced battery tech makes this possible. Plus, it can charge to 80% in just 30 minutes at some stations.
Xiaomi has made the SU7 easy to use for its smartphone fans. It comes with a digital cockpit and driver-assist features. This makes it a top “smart connected car” in the market.
The SU7 is now in 59 showrooms across 29 Chinese cities. Xiaomi is showing it’s serious about electric cars. It wants to be a big name in the market.
“The Xiaomi SU7 is a game-changer, blending cutting-edge technology, exhilarating performance, and a user-centric design that will redefine the electric vehicle landscape.”
The Xiaomi SU7 is a game-changer for electric cars. It shows Xiaomi is a force to be reckoned with in the car world.
Core Technical Specifications and Performance
The Xiaomi SU7 electric vehicle is packed with impressive tech. It offers great range, speed, and acceleration. Xiaomi focused on making a sustainable electric car, using top-notch battery tech and power systems.
Range and Battery Capabilities
The Xiaomi SU7 can go up to 497 miles (800 kilometers) on one charge. Its advanced battery tech and 800V platform make it efficient. This allows for better energy storage and power use.
Acceleration and Speed Metrics
The SU7 shows off its speed, setting a record at the Nürburgring Nordschleife. The SU7 Ultra prototype did it in 6 minutes and 46.874 seconds. It goes from 0 to 100 km/h in 1.98 seconds and tops out at 350 km/h.
Charging Infrastructure
The SU7’s battery can charge from 10% to 80% in 11 minutes. Its 800V SiC platform makes this fast charging possible. This quick charge and long range make it perfect for green driving.
“The Xiaomi SU7 Ultra Prototype set a record on October 28th on the Nürburgring Nordschleife with a lap time of 6’46″874, breaking the fastest four-door car lap record.”
Xiaomi Electric Car: Price Point and Market Strategy
Xiaomi, a tech giant, is entering the electric vehicle (EV) market. Their affordable electric cars aim to shake things up. The Xiaomi SU7 will cost between 250,000 yuan (about $34,800) and 370,000 yuan ($51,500). This price is competitive with Tesla’s Model 3, made in Shanghai.
Xiaomi is using its strong brand in consumer electronics to its advantage. It’s targeting the growing demand for techy, Chinese electric vehicles. The company’s wide retail network and integrated ecosystem are key to making advanced car tech available to more people.
“Xiaomi is pursuing a premiumization strategy, targeting approximately 20 million users who might consider purchasing the SU7,” said Xiaomi’s President, Lu Weibing.
The Xiaomi SU7 has seen a huge demand, selling out quickly after its launch. This shows how much people trust the Xiaomi brand. It also shows Xiaomi can offer a strong product that challenges Tesla in China.
Xiaomi wants to change the EV game by making advanced tech affordable. The SU7 has a competitive price, a big battery, and AI for driving. It’s set to shake up the affordable electric car market and make Xiaomi a big player in China.
HyperEngine Technology and Power Systems
Xiaomi is making waves in the electric vehicle (EV) market with its HyperEngine technology. The company has developed three HyperEngine variants: the V6, V6s, and the advanced V8s. Each shows Xiaomi’s dedication to sustainable mobility through advanced power systems.
V6 and V6s Engine Variants
The V6 and V6s E-motors were made with UAES and INOVANCE Automotive. They can spin at 21,000 rpm, beating the top speed of any mass-produced electric motor. This shows Xiaomi’s skill and engineering excellence.
Advanced V8s Development
The V8s E-motor, developed by Xiaomi, reaches a top speed of 27,200 rpm. It uses Xiaomi’s own SiC electric control module. The V8s development involved 155 patent applications, with 60 granted, showing Xiaomi’s technical know-how.
Carbon Fiber Innovation
Xiaomi is pushing electric motor design with its HyperEngine power systems. They use carbon fiber laser curing winding technology. This has allowed a maximum rotor speed of 35,000 rpm in lab tests, showing Xiaomi’s commitment to sustainable mobility.
Xiaomi’s HyperEngine technology, with its advanced V6, V6s, and V8s variants, makes the company a strong player in the EV market. By using its power system expertise and innovative manufacturing, Xiaomi is ready to offer high-performance, sustainable mobility solutions. These will attract consumers and change the industry.
Intelligent Driving Capabilities and Features
Xiaomi has developed a full-stack intelligent driving technology framework. This puts the company at the top of autonomous driving innovation. The framework includes Adaptive BEV Technology, Road-Mapping Foundational Model, and Super-Res Occupancy Network Technology.
Xiaomi is the first in China to mass-produce end-to-end large model technology for intelligent driving.
Xiaomi offers two intelligent driving solutions: Xiaomi Pilot Pro and Xiaomi Pilot Max. Both use the NVIDIA DRIVE Orin computing platform. The Max version has more sensors and computing power for better performance.
All Xiaomi SU7 variants have highway NOA (Navigate on Autopilot) and valet parking functions. This allows hands-free driving on highways nationwide. Xiaomi plans to add urban NOA in multiple cities by August 2024.
| Intelligent Driving Feature | Xiaomi Pilot Pro | Xiaomi Pilot Max |
|---|---|---|
| Sensors | 12 Cameras, 5 Radars, 1 Lidar | 16 Cameras, 7 Radars, 2 Lidars |
| Computing Power | 4 NVIDIA DRIVE Orin SoCs | 6 NVIDIA DRIVE Orin SoCs |
| Autonomous Driving Functions | Highway NOA, Valet Parking | Highway NOA, Urban NOA, Valet Parking |
Xiaomi leads in autonomous driving features and smart connected cars. The Xiaomi pilot system is set to change the driving experience. It will help make intelligent mobility solutions more popular.
“Xiaomi has been relentlessly innovating in the field of autonomous driving, and we are proud to be the first in China to achieve mass production of end-to-end large model technology in this space.”
Battery Technology and Innovation
Xiaomi has made big steps in battery tech, aiming to improve electric vehicle performance and efficiency. The company developed an 800V SiC high-voltage platform. This innovation aims to increase electric car range and charging speed.
800V High-voltage Platform
Xiaomi worked with CATL to create an 800V high-voltage battery pack. They spent thousands of hours and over two years on this project. This tech lets the Xiaomi electric car reach 871 volts, boosting power and efficiency.
Inverted Cell Technology Benefits
Xiaomi’s Inverted Cell Technology is a new way to design batteries. It flips the battery cells and pressure relief valves to save space. This design improves the car’s range and makes the interior more spacious and sleek.
Xiaomi is really into battery innovation, showing it through its patents. By 2023, they had applied for 132 battery patents, with 65 granted. This makes them a top player in sustainable mobility and battery technology.
The Xiaomi electric car’s battery is top-notch, with a xiaomi electric car range of up to 800 kilometers. This shows Xiaomi’s commitment to making electric vehicles better. As they keep improving their battery tech, we can look forward to even better sustainable mobility options.
Smart Connectivity and Operating System Integration
The Xiaomi SU7 electric vehicle leads in smart connectivity and operating system integration. It uses the Snapdragon 8295 in-car chip and Xiaomi’s HyperOS. This system offers a seamless experience, linking software and hardware.
Xiaomi’s Smart Cabin technology makes smartphones and tablets part of the car’s cockpit. It uses a unified design for easy control across devices. The SU7 supports Apple CarPlay, iPad mounting, and many apps through a rear mount. Xiaomi also has the CarIoT ecosystem, open to developers with standardized interfaces.
The SU7 shows Xiaomi’s dedication to a connected and smart driving experience. It combines hardware, software, and ecosystem to change the future of cars and user interaction.
| Feature | Description |
|---|---|
| In-Car Chip | Snapdragon 8295 |
| Operating System | Xiaomi HyperOS |
| Smart Cabin Integration | Seamless connectivity with smartphones and tablets |
| Supported Features | CarPlay, iPad mounting, rear extension mount applications |
| Ecosystem Integration | Xiaomi CarIoT open to third-party developers |
“Xiaomi’s vision of smart connectivity and ecosystem integration is truly revolutionary, redefining the future of automotive technology.”
Competition with Tesla and BYD in Chinese Market
Xiaomi is now in the electric vehicle (EV) market, facing tough competition from Tesla and BYD in China. Tesla has been lowering its car prices to keep up with local rivals. BYD is also growing fast with its affordable EVs.
Xiaomi’s SU7 model is priced to compete in this crowded market. In the last quarter, Xiaomi sold 27,307 SU7 sedans, making 6.4 billion yuan ($898 million). But, the company lost about $9,200 on each $29,900 EV, showing the struggle to stay profitable.
Price War Dynamics
The Chinese EV market is all about keeping prices low. In the second quarter of 2023, BYD sold 426,039 EVs, and Tesla sold around 411,000. This has led to a price war as everyone tries to offer the best deals.
Market Share Projections
Xiaomi is aiming big, wanting a big share of the Chinese and global EV markets. They plan to ship 120,000 cars by the end of the year and start making electric SUVs in late 2025. Xiaomi wants to be among the top five automakers in 15-20 years, challenging Tesla and BYD.
| Brand | Q2 2023 EV Sales in China | Global EV Registrations in July | YTD Global EV Registrations |
|---|---|---|---|
| BYD | 426,039 | 32,466 | 678,719 |
| Tesla | 411,000 | 78,775 | 275,554 |
| Xiaomi (SU7) | 27,307 | 13,120 | N/A |
The table shows the tough competition in the Chinese EV market. Xiaomi’s entry makes the price war even fiercer. The company is determined to be a major player in this fast-growing field.
Manufacturing Process and Quality Control
Xiaomi has a top-notch manufacturing process. It shows the company’s dedication to innovation and quality. The core of Xiaomi’s EV production is the “Hyper Die-Casting T9100” cluster. It has a maximum clamping force of 9,500 tons, stabilizing at 9,300 tons.
Xiaomi also created its own material, “Xiaomi Titans Metal.” It’s a strong, heat-treated alloy. This material, along with the company’s large die-casting island clusters, makes Xiaomi unique. It’s one of only two companies worldwide with its own alloy materials and large-scale die-casting.
The 9,100-ton die-casting machine was made with Haitian Die Casting. It has 11 patented design innovations. This boosts the efficiency and precision of Xiaomi’s manufacturing. The die-casting cluster system has 60 devices and 433 process parameters. It shows Xiaomi’s strong commitment to quality and advanced manufacturing.
| Key Manufacturing Metrics | Figures |
|---|---|
| Automation rate in Body Workshop | 100% |
| Overall Automation Rate | 91% |
| Robots in Assembly Line | 39 |
| Paint Application Thickness | 120μm |
| Paint Color Change Time | 40 minutes |
| Lidar System Accuracy for Defect Detection | ±0.05mm |
| Production Speed (SU7 per Hour) | 40 |
Xiaomi’s focus on quality is clear. Its Smart Super Factory can make a new Xiaomi SU7 every 76 seconds. This meets the high demand for the model. In just 24 hours, Xiaomi got over 88,000 preorders for the SU7. This exceeded its initial goal of 75,000 units for the year.
Xiaomi is ready to offer top electric vehicles. They will use xiaomi hyper die-casting, xiaomi titans metal, and strict quality control.
Xiaomi’s Research and Development Investment
Xiaomi, a tech giant, has entered the electric vehicle (EV) market with big plans. It has spent over RMB 10 billion on its first EV, the SU7. This is more than ten times what traditional car companies usually spend.
Xiaomi is all about innovation. It has a huge team of 3,400 engineers for its first EV. This shows Xiaomi’s commitment to making a top-notch EV in the competitive Chinese market.
Technical Team Structure
Xiaomi’s EV division has a strong team focused on autonomous driving. It has over 1,000 members in its intelligent driving team. By the end of 2024, it plans to add 500 more people. This shows Xiaomi’s big investment in self-driving tech for its EVs.
Innovation Centers
Xiaomi has set up an autonomous driving R&D center in Wuhan, China. This move shows Xiaomi’s commitment to leading in EV tech. It’s using Wuhan’s expertise and resources to drive innovation.
In 2023, Xiaomi’s R&D spending hit RMB 19.1 billion, a 19.2% jump from the year before. In the first quarter of 2024, it spent RMB 5.2 billion on R&D, a 25.4% increase. These numbers show Xiaomi’s strong focus on EV tech innovation.
“Xiaomi’s dedication to research and development is a testament to its ambition in the electric vehicle industry. The company’s substantial investment and the scale of its technical team clearly demonstrate its commitment to pushing the boundaries of EV technology and innovation.”
| Metric | Value |
|---|---|
| R&D Expenditure (2023) | RMB 19.1 billion |
| R&D Expenditure (Q1 2024) | RMB 5.2 billion |
| Dedicated Intelligent Driving Team | Over 1,000 members |
| Planned Team Expansion (by 2024) | Additional 500 members |
Global Expansion Plans and Strategy
Xiaomi started in China but wants to sell its SU7 electric vehicle worldwide soon. They aim to be among the top five car makers in 15-20 years. This shows they’re serious about growing globally.
The company plans to use its known brand in electronics to enter the EV market. Lei Jun, the founder, wants to make cars in India. This move is to take advantage of India’s growing interest in electric cars.
Xiaomi’s car production is set to jump to 300,000 by mid-2025. This makes them ready to enter the global electric car market. But, they haven’t shared their exact plans for Xiaomi global expansion yet. They’re focusing on the international automotive industry first.
