Xiaomi, the world’s fourth-largest smartphone maker, has entered the electric vehicle (EV) market. This move is set to shake up the car industry. Xiaomi’s SU7 electric car has quickly become popular, with over 100,000 units sold in just 230 days.
The SU7 starts at 215,900 yuan ($29,872). Chinese buyers are excited about it, with prices going up to 238,800 yuan ($32,900) for the fancier versions. Xiaomi plans to spend $10 billion over 10 years to become a top player in cars.
Key Takeaways
- Xiaomi, the world’s fourth-largest smartphone maker, has entered the electric vehicle (EV) market, delivering over 100,000 units in just 230 days.
- The company’s SU7 electric car starts at 215,900 yuan ($29,872) and has higher-end versions with an average selling price of 238,800 yuan ($32,900).
- Xiaomi plans to invest $10 billion over the next 10 years to establish itself as a global leader in the automotive industry.
- Xiaomi’s entry into the EV market reflects the company’s confidence in the brand’s relevance and the favorable conditions of the Chinese EV market.
- The tech giant’s ambitious plans aim to disrupt the automotive industry and challenge established players, positioning Xiaomi as a rising force in the EV revolution.
Xiaomi’s Historic Entry into the EV Market
Xiaomi, known for its innovative smartphones, is now entering the electric vehicle (EV) market. This move from smartphones to cars is a big change in the industry. Lei Jun, Xiaomi’s billionaire co-founder, is leading this effort with a $10 billion investment.
From Smartphones to Electric Vehicles
Xiaomi aims to compete with Tesla and Porsche in the EV market. Lei Jun wants to create a “dream car” that can stand up to these giants. The goal is to become one of the top five car makers in the world in 15 to 20 years.
Lei Jun’s $10 Billion Vision
Xiaomi is fully committed to the automotive industry with a $10 billion investment. This shows the company’s plan to grow beyond smartphones and become a big name in electric cars.
The launch of the Xiaomi SU7 has sparked a lot of excitement. People are watching to see how Xiaomi’s tech skills will work in cars.
“We are not just building a car, but a dream car that can compete with Tesla and Porsche.”
– Lei Jun, Xiaomi Co-Founder and CEO
The Groundbreaking SU7: Design and Performance Specs
Xiaomi’s first electric car, the SU7, is a true marvel of engineering and design. It has a sleek, Porsche Taycan-inspired silhouette. This model is set to redefine electric vehicle performance.
The SU7 is powered by a 101 kWh battery. It has a maximum range of up to 800 km (about 500 miles) on a single charge. It’s available in single and dual motor configurations, with the top AWD variant delivering 475 kW of power.
This power allows it to go from 0 to 100 km/h (62 mph) in just 2.78 seconds. It can reach a top speed of 265 km/h (165 mph).
| Specification | Xiaomi SU7 | Tesla Model 3 |
|---|---|---|
| Power Output | 673 hp | 480 hp |
| Torque | 838 Nm | 639 Nm |
| Acceleration (0-100 km/h) | 2.78 seconds | 4.2 seconds |
| Drag Coefficient | 0.195 | 0.23 |
| Drive Configuration | AWD | RWD |
The SU7’s exceptional performance is thanks to its advanced aerodynamic design. Its sloping roofline helps achieve a 0.195 drag coefficient. This shows Xiaomi’s commitment to electric vehicle technology.
The Xiaomi SU7 is set to change the electric car landscape. With its unmatched power, fast acceleration, and advanced aerodynamics, it’s a game-changer. Xiaomi is expanding in the EV market, and the SU7 shows their technological strength and vision for the future.
Record-Breaking Achievement: 100,000 Deliveries in 230 Days
Xiaomi, a tech giant, has made a huge splash in the electric vehicle (EV) world. They’ve delivered 100,000 Xiaomi SU7 electric cars in 230 days. This beats the records of Tesla, NIO, and AITO.
The 100,000th Xiaomi SU7 was handed over on November 13, 2024. This shows Xiaomi’s quick production and growing demand. Even though Xiaomi Auto lost 1.5 billion yuan ($200 million) in the third quarter of 2024, the cost per car has dropped a lot.
Market Performance and Sales Milestones
The Xiaomi SU7 has been a huge hit. It got over 10,000 orders in just 4 minutes. In 27 minutes, it hit 50,000 orders. And in 24 hours, it sold 88,898 units.
This fast acceptance shows Xiaomi’s electric vehicles are very appealing. It also shows Xiaomi’s skill in using its brand and technology.
Competitive Edge Against Established Brands
Xiaomi’s fast delivery of 100,000 SU7 vehicles in 230 days is a new industry record. It shows Xiaomi’s quickness, manufacturing skill, and strong demand for its electric cars. Xiaomi plans to deliver 130,000 units by the end of 2024.
This move could challenge the big names in the EV world. Xiaomi is ready to shake things up in the fast-changing EV market.
“Xiaomi’s ability to deliver 100,000 electric cars in such a short time is a testament to the company’s engineering expertise and its commitment to revolutionizing the EV market. This milestone is a clear indication of Xiaomi’s major player status in the electric vehicle industry.”
SU7 Ultra: A Performance Beast Unleashed
Xiaomi’s latest electric vehicle, the SU7 Ultra, is a true powerhouse. It’s designed to change the game in electric cars, giving drivers an experience like no other. It rivals even the most famous supercars.
The SU7 Ultra has a triple-motor powertrain that produces 1,548 PS (1,139 kW) of power. This means it can go from 0 to 100 km/h in just 1.97 seconds. It’s a record for electric vehicles.
| Performance Specification | Xiaomi SU7 Ultra |
|---|---|
| Top Speed | 217 mph (350 km/h) |
| Acceleration 0-62 mph (100 km/h) | 1.97 seconds |
| Acceleration 0-124 mph (200 km/h) | 5.96 seconds |
| Acceleration 0-186 mph (300 km/h) | 15.07 seconds |
| Maximum Downforce | 2,145 kg (4,729 lbs) |
The xiaomi su7 ultra also has an impressive range of up to 800 km. It can get 501 km of range in just 15 minutes. This is thanks to its CATL Qilin 2.0 battery pack and high discharge rate.
Xiaomi’s engineers worked hard on the SU7 Ultra’s design. It has a maximum downforce of 2,145 kg, like top supercars. Its aerodynamics, electric motor specs, and braking system make driving it thrilling.
The xiaomi su7 ultra shows Xiaomi’s dedication to electric cars. It’s a cutting-edge EV that changes what we think electric cars can do.
Advanced Powertrain Technology and Battery Systems
Xiaomi’s SU7 electric vehicle is a marvel of modern technology. It has a triple-motor setup, with a 392-PS V6s motor and a 578-PS V8s super motor. This combination can rev up to 27,200 rpm, the highest in any car.
The SU7’s advanced torque-vectoring control system adjusts power 500 times a second. This ensures better handling and stability, even in tough driving conditions. Xiaomi’s focus on energy efficiency shows their dedication to the electric vehicle movement.
CATL Qilin 2.0 Battery Integration
The SU7 also features CATL’s Qilin 2.0 battery technology. This battery pack can discharge at a rate of 16C and has a maximum discharge power of 1330 kW. It can charge from 10% to 80% in just 11 minutes, making it very efficient.
Xiaomi’s partnership with CATL shows their commitment to using the latest battery tech. The Qilin 2.0 battery system in the SU7 boosts energy efficiency and ensures long-lasting performance.
The Xiaomi SU7 is a game-changer in the electric vehicle market. It offers a mix of autonomous driving features, over-the-air updates, and top-notch energy efficiency. Xiaomi’s drive for innovation is set to change the future of electric cars.
Xiaomi Electric Car Range and Charging Capabilities
The Xiaomi SU7 electric car lineup is setting new standards in the EV world. The SU7 Max model has a huge 101 kWh battery pack. It can go up to 800 km (497 miles) on one charge, beating the Tesla Model S and Porsche Taycan.
The SU7 Ultra shows Xiaomi’s focus on advanced tech. It can charge from 10% to 80% in just 11 minutes, thanks to its 480 kW charger. This means SU7 Ultra owners can quickly top up their batteries, making long trips easier.
| Model | Range (CLTC) | Charging Time (10-80%) | Acceleration (0-100 km/h) | Price (USD) |
|---|---|---|---|---|
| Xiaomi SU7 Max | 800 km (497 miles) | 19 minutes | 2.78 seconds | $50,900 |
| Tesla Model S | 652 km (405 miles) | 15 minutes | 2.3 seconds | $104,990 |
| Porsche Taycan | 484 km (301 miles) | 22.5 minutes | 3.2 seconds | $103,800 |
| Lucid Air Dream Edition | 837 km (520 miles) | 15 minutes | 2.5 seconds | $169,000 |
The SU7 Ultra uses the CATL Qilin 2.0 battery for fast charging. It can go from 10% to 80% in just 11 minutes. This makes it faster than even the Tesla Model S Plaid.
Xiaomi is pushing the limits of electric car performance with the SU7 lineup. It offers an impressive xiaomi electric car range, quick charging time, and good range per charge. This makes Xiaomi a strong contender in the EV market, appealing to those who want performance, efficiency, and value.
Innovative Aerodynamics and Design Features
Xiaomi shows its engineering skills in the SU7 Ultra’s design. This electric car has features that make it fast and efficient. It’s built for top performance.
Carbon Fiber Components
The SU7 Ultra uses a lot of carbon fiber. It has 17 spots, covering 3.74 square meters. The roof is a big 1.7 square meters, making the car lighter by 12 kilograms.
Active Aerodynamic Elements
Xiaomi’s SU7 Ultra has cool aerodynamic features. It has a big front splitter and an air dam with U-shaped blades. The rear diffuser adjusts to improve airflow.
There’s also a fixed carbon fiber rear wing. It creates 285 kilograms of downforce. This helps the car stay stable and grip the road at high speeds.
These features show Xiaomi’s commitment to electric car design. The SU7 Ultra’s design makes it very efficient and fast. It’s perfect for racing.
Interior Technology and Smart Features
The Xiaomi SU7 Ultra’s interior is a mix of luxury and the latest tech. It offers a deep driving experience. The sports seats have better side support for comfort and control. The racing-style steering wheel adds a sporty feel.
Xiaomi used Alcantara microfiber fabric for over 5 square meters of the interior. This includes seats, dashboard, and door panels. It creates a refined and premium feel. The car’s interface has been updated with a new layout and design.
The SU7 Ultra has three new audio profiles and a 40-W external speaker. This ensures great sound projection and immersive acoustics. The use of over-the-air updates and autonomous driving features shows Xiaomi’s dedication to a superior Xiaomi auto experience.
| Feature | Specification |
|---|---|
| Sports Seats | Enhanced side bolster support for improved comfort and control |
| Steering Wheel | Racing-style design with a flat top and bottom |
| Interior Upholstery | Alcantara microfiber fabric covering over 5 square meters |
| User Interface | New layout and design on central control screen, instrument panel, and head-up display |
| Audio System | Three new audio profiles and a 40-W external speaker for enhanced sound projection |
The Xiaomi SU7 Ultra’s interior tech and smart features change the game in electric vehicles. It shows Xiaomi is a big player in the EV market.
“The SU7 Ultra’s interior is a true testament to Xiaomi’s commitment to delivering an unparalleled driving experience. From the premium Alcantara detailing to the cutting-edge user interface, every aspect has been meticulously crafted to captivate the senses.”
High-Performance Braking and Suspension Systems
The Xiaomi EV lineup is pushing electric vehicle performance to new heights. The brand has focused on advanced braking and suspension technologies. The SU7 Ultra model shows Xiaomi’s dedication to top-notch driving and safety.
Carbon Ceramic Brake Technology
The SU7 Ultra’s brakes use large, racing-grade carbon ceramic discs. These discs are 430 mm in the front, the largest in a sedan. They resist heat and wear better than steel discs, making braking faster and longer-lasting.
Adaptive Air Suspension
The SU7 Ultra also has an advanced air suspension system. It uses dual-chamber air springs and continuous damping control. This system adjusts to the road in real-time, giving great comfort and agility.
For those who love racing, Xiaomi offers a Bilstein EVO T1 coilover shock absorber kit. It has 10 levels of adjustment for compression and rebound. This lets owners customize the suspension to their liking.
| Specification | Xiaomi SU7 Ultra | Honda CR-V |
|---|---|---|
| Brake Disc Size (Front) | 430 mm | 320 mm |
| Brake Pad Material | Carbon Ceramic | Conventional Friction Pads |
| Suspension Type | Adaptive Air Suspension | Conventional Coil Springs |
| Maximum Power | 2,054 PS | 190 PS |
The SU7 Ultra’s advanced braking and suspension systems show Xiaomi’s focus on electric motor specs, energy efficiency, and driving performance. It sets a new benchmark for electric vehicles.
Nürburgring Success: Breaking Track Records
The Xiaomi SU7 Ultra prototype has made a big splash in the car world. It set a new record at the famous Nürburgring Nordschleife circuit. The electric car did a lap in 6 minutes 46.874 seconds, beating the seven-year-old record for the fastest four-door car.
It has three motors that give it 1,526 horsepower. This means it can go from 0 to 100 km/h in just 1.97 seconds. This shows Xiaomi’s skill in engineering and their dedication to electric car technology.
“The Nürburgring challenge is part of Xiaomi’s two-phase plan: the first using a prototype to challenge non-production lap records, and the second aiming to use a production model to officially target production-car lap records in 2025.”
The SU7 Ultra beat the records of the Ferrari 296 GTB, Porsche 918 Spyder, and Rimac Nevera. This shows the xiaomi su7 electric car‘s power and advanced engineering. It makes Xiaomi a strong player in the electric car market.
As Xiaomi gets ready to launch the SU7 in 2025, their focus on performance and innovation is clear. They aim to officially beat production-car lap records at the Nürburgring. The xiaomi car electric is set to change what electric car fans expect.
Manufacturing and Production Strategy
Xiaomi, a tech giant, has entered the electric vehicle market. It has teamed up with Beijing Automotive Holding Group to make its cars. This move is due to changes in China’s rules.
Xiaomi plans to make 20,000 cars a month. This shows its big growth goals. It has cut down its losses per car from 9,100 yuan to 5,250 yuan. This is key to compete in the Chinese EV market.
Xiaomi aims to make quality cars at a good price. It has a strong focus on research and development. Its R&D team makes up 49.2% of its workforce as of March 2024.
| Key Metrics | Figures |
|---|---|
| Xiaomi EV’s Electric Drive System | Features three HyperEngines: V6, V6s, and V8s, with the V8s reaching a speed of 27,200 rpm |
| Xiaomi’s R&D Expenditure in 2023 | Reached 19.1 billion RMB, a year-on-year increase of 19.2% |
| Xiaomi SU7 Deliveries in China | 27,307 units |
| Xiaomi SU7 Average Selling Price | CNY229,000 (approximately US$32,000) |
| Xiaomi’s Gross Profit Margin | 15.4%, surpassing Tesla (13.9%), NIO (9.2%), and ZEEKR (14.2%) |
Xiaomi uses lean manufacturing and integrated strategies. It invests in facilities, technology, and supply chains. This helps it stand out in the EV market.
Xiaomi’s strategy is key to its success in the EV market. It focuses on cost, innovation, and partnerships. This will help it offer affordable, high-performance electric vehicles.
Market Positioning and Pricing Structure
Xiaomi is entering the electric vehicle (EV) market with its first model, the SU7. It aims to compete with Tesla and Porsche. The SU7’s price is not yet known, but Xiaomi CEO Lei Jun says it might be pricier than usual.
Competitive Analysis
The Xiaomi SU7 is priced between 215,900 to 299,900 yuan. This is about $29,900 to $41,000. It’s priced lower than Tesla’s Model 3 by about 30,000 yuan.
This pricing strategy aims to offer good value, performance, and technology. It challenges the big names in electric sedans.
Global Market Strategy
Xiaomi wants a big piece of the global Xiaomi electric car market. It uses its strong brand and tech skills to offer affordable pricing. This appeals to many looking for value and performance.
Over 50,000 people pre-ordered the Xiaomi ev in just 27 minutes. This shows people are excited about Xiaomi’s new EVs.
